From the academy

Marketing insights.
No fluff.

Real strategy, real frameworks, real career advice — from the team building the hardest marketing credential in India.

Performance Marketing
What is ROAS — and why every marketer needs to obsess over it
ROAS is the single most important metric in performance marketing. Here's what it means, how to calculate it, and what good looks like.
5 min read · June 2025
 Influencer Marketing
Nano, micro, macro, mega — which influencer tier is right for your campaign?
Choosing the wrong influencer tier wastes budget and kills campaigns. Here's the complete breakdown with real numbers.
6 min read · June 2025
 Career
Performance marketing for beginners — the complete 2025 roadmap
If you're starting from zero, this is the exact roadmap to go from knowing nothing to running real campaigns in 90 days.
8 min read · June 2025